Tubi
Visual identity ideas
Tubi, a division owned by Fox Corporation, is an ad-supported streaming platform and service airing movies and live TV. I collaborated with Trollbäck who were tasked to give Tubi ideas for a brand refresh.
By making updates to the logo, color palette, and waveforms, we pushed the visual identity to a more cinematic and dynamic direction where colors have a light-based quality.
Leaning into brand elements and typography while also utilizing key art and show logos, we explored a system for marketing and growth creatives.
Strategically increasing or decreasing the brand volume based on the marketing needs where the creative could be content-forward, brand-forward, or in between as needed.
Tubi B2B
We also explored Tubi’s B2B visual language by leaning towards more graphic waves and the darker colors of the Tubi spectrum.
Role: Art Director + Senior Visual Designer
Created at: Trollbäck+Company
Client: Tubi TV
Creative Director: Alex Moulton, Stewart Devlin
Senior Producer: Natalie Studdert