Sesame Workshop

Rebrand

Sesame Workshop is an independent nonprofit organization with a mission to help kids everywhere grow smarter, stronger, and kinder.

I collaborated with the talented team at Trollbäck+Company to develop a new visual system for use across on-air, streaming, digital, social, and print. Building on visual cues from the iconic Sesame Street brand, we created a more modern, functional identity system that reflects the organization’s broader, real-world focus of helping kids.