Smithsonian Channel
I collaborated with Trollbäck to build a show branding and packaging system for the Smithsonian Channel. The client wanted a classic and versatile package that could span various shows. We created a design language that is bold, straightforward, & factual with strong typography and stunning imagery. Based on the show genres, we carefully created a typeface gallery with a selection they could mix and match. We delivered a brand style guide and rules on logo development plus other applications for the show packaging system.