AMCN Content Room

Visual identity

Content Room is AMC Networks’ in-house creative collective enabling unrestricted collaboration between ambitious brands and our roster of groundbreaking talent. I worked with the team at Trollbäck+Company who were tasked with creating a visual identity for their studio.

Drawing inspiration from the parent brand—AMC Networks, the Content Room logo signifies that their door is always open to creative collaborations with their clients. The design system takes inspiration from the logo’s door device, exploring various angles and leading us into different rooms. Gradients are the main part of this identity system, they highlight the door device and the space or counter-space it creates inside the room.

We delivered extensive guidelines and several functional applications that spanned various mediums.